BEST GOOGLE SHOPPING ADS AGENCY MELBOURNE
Merchant Center Setup, Datafeed Management, Shopping Campaign Optimization
If you operate an eCommerce store and aren’t leveraging Google Shopping ads, you’re overlooking a significant opportunity to sell your products. Google Shopping ads, along with Facebook Products catalog ads, serve as substantial channels for driving sales in your online store. Our Google Shopping Ads agency has collaborated with numerous eCommerce businesses, enhancing their product sales.
It’s essential to have a well-optimized eCommerce website, whether it’s on Shopify, WordPress, Magento, or another platform. We advise eCommerce owners to consider utilizing shopping ads, search ads, catalog ads on Facebook, and Google display ads to maximize sales through PPC shopping ads.
WHAT DO WE DO?
- Google Ads Setup
- Merchant Center Setup
- Product Data feed setup
- Conversion tracking with value tracking
- Product feed optimization
- Shopping Ads Management & Optimization
- Ensure the highest return on Ads spend.
- Regular reporting
- Facebook Product Catalog sale
WHAT IS GOOGLE SHOPPING ADS OR PRODUCT LISTING ADS?
Shopping ads are visually appealing product advertisements featuring images, prices, and concise descriptions, as illustrated in the image below. These ads provide customers with a preview of the product before clicking, attracting more interested visitors to the website. This enhanced preview capability is a key factor contributing to the higher sales potential of shopping ads compared to other ad formats.
Enhance both online and in-store sales by utilizing ad formats such as Showcase Shopping, visible on Google Shopping and the Search Network. Shopping ads enable the promotion of products listed on your eCommerce website.
This type of campaign doesn’t require specific keywords. Instead, Google utilizes your product data to display ads to users based on relevant searches within the Google platform.
HOW TO SETUP GOOGLE SHOPPING ADS?
Creating Shopping ads involves a multi-step process that can be somewhat more intricate than setting up search or other types of campaigns. It might pose a challenge for new users initially. However, once the shopping campaign is established, ongoing management primarily involves tasks such as overseeing search terms and incorporating negative keywords, requiring less ongoing setup.
The basic requirement to use Google shopping Ads are
- A Shopping website that follow all Google ad policies
- Google Ads account (free to signup)
- Google Merchant center account (free to signup)
- Google search console (free to signup)
- Able to Edit your website & can add some tracking codes
- and experience with Google ads optimization for better ROI
THESE ARE 4 STEPS TO SET UP GOOGLE SHOPPING ADS
MERCHANT CENTER
It is a separate platform from Google Ads and is utilized for the management of shopping ads data and business-related information.
DATA FEEDS
This file comprises information about your products, and Google retrieves data from it to display shopping ads.
SHOPPING ADS
In Google Ads, we create shopping ads with precise targeting and structure, ensuring that both platforms are linked
OPTIMIZATION
After configuring everything, it is crucial to closely monitor and optimize the data feed, shopping ads, and other elements to achieve improved results.
GOOGLE SHOPPING ADS BENEFITS
Shopping Ads or Product listing ads are specially designed for retailers who want to promote their product with Google ads.
SOME OF THE BENEFITS OF GOOGLE SHOPPING ADS ARE
- GREAT CONVERSION RATE – MORE PEOPLE BUY PRODUCTS
- BETTER ROI
- AUTOMATICALLY CREATE ADS FOR THOUSANDS OF PRODUCTS
- GOOGLE SMART TECHNOLOGY SHOW THE RIGHT PRODUCTS TO CUSTOMER
- CROSS-PROMOTE ON MULTIPLE SITES LIKE GOOGLE SEARCH, YOUTUBE, MOBILE, DISPLAY OR GMAIL
- SMART SHOPPING CAMPAIGN HELP REACH MORE AUDIENCE & BRING MORE SALES AT LOW COST
- EASILY MANAGE ALL YOUR PRODUCTS DATA IN ONCE PLACE
- SHOW YOUR PRODUCT ADS WITH IMAGE, NAME AND PRICE
- YOU PAY ONLY WHEN USER CLICK ON ADS AND VISIT YOUR ONLINE STORE
- YOU CAN CONTROL WHICH PRODUCT YOU WANT TO PROMOTE
- YOU DON’T NEED TO DESIGN ADS. GOOGLE TAKES ALL DATA FROM THE FEED.
- YOU CAN CONTROL YOUR SHOPPING ADS BUDGET, TARGETING LOCATION, TIMING ETC.
A professional will consistently deliver superior results and increased profitability in the long run. If you manage an online retail store and aim to establish Google or Facebook shopping ads, we can provide assistance. We are a prominent PPC agency specializing in Google Shopping Ads
GOOGLE SHOPPING ADS OPTIMIZATION TIPS
Various strategies can be employed to oversee and enhance Shopping ads for increased sales. We’ve outlined several techniques that individuals should follow to optimize their Product Listing Ads on Google.
THESE ARE SOME OF THE TIPS
OPTIMIZE DATAFEED
The data feed serves as the primary foundation for your shopping ads. Google utilizes this data to target your products to customers. It's crucial to have accurate product titles, clear descriptions, high-quality images, and other pertinent information in your data feed.
SHOPPING CAMPAIGN STRUCTURE
When dealing with a substantial number of products, it is advisable to create multiple campaigns and ad groups for your products. This approach enables you to optimize and allocate your budget more effectively.
REVIEW SEARCH TERMS
It's crucial to track user searches and ad clicks to gain insights into your campaign and enhance optimization. Identify irrelevant or negative keywords and incorporate them into your campaign for better performance.
FAQ - GOOGLE SHOPPING ADS
Indeed, it is effective. Numerous eCommerce store owners leverage Google Shopping ads to increase product sales with a notable return on investment (ROI).
Google Shopping ads serve the purpose of selling products, prominently appearing in Google search and YouTube. Additionally, they can be observed on display networks, featuring product images, names, prices, and other details to provide users with comprehensive information before clicking on these ads.
Similar to a Google Ads account, the Google Merchant Center is employed to oversee product data. For e-commerce websites, the merchant center is utilized to list all products in a predetermined format, encompassing essential product attributes such as name, description, price, and more. Subsequently, Google Shopping ads utilize this compiled data to display shopping ads.
No, Its free to signup and Setup. you have to pay only to run shopping ads
Yes. you can run Google ads but not Shopping ads.