The Transformation of a Conventional Retail Business: A Case Study On Smith’s Grocery

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Introduction In an era where e-commerce is rapidly remodeling the retail panorama, conventional brick-and-mortar shops face significant challenges. This case study examines the transformation of Smith’s Grocery, a household-owned grocery retailer established in 1985 in a small suburban city. Through the years, Smith’s Grocery struggled to keep up its customer base towards the rising tide …

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