SSP
An SSP helps publishers turn ad performance data into revenue growth. By consolidating impression-level data, real-time auction intelligence, and monetization trend lines, teams can tune price floors, header bidding setups, and viewability. AI-driven analytics reveal bid-volume distributions, the effects of latency, and high-value segments to maximize yield across formats in 2025. https://www.phenomena.org/the-complete-guide-to-supply-side-platforms-how-publishers-maximize-ad-revenue-in-2025/